Private Marketing Bot for Your Team
Marketing teams repeat the same tasks every month: writing captions, typing briefings, recalling personas, correcting brand voice. A generic language model only helps so much — it knows neither your customers nor your tone, and drafts often come back with "game-changing" and "synergy".
A privately switched marketing bot solves this. It ingests your brand documentation, learns your style from example texts and only answers logged-in team members. Outsiders only see the login page with your branding.
TL;DR — Setup in Five Steps
- Create a bot and switch it to private in the "Access" tab.
- Import your brand documentation, personas and 10–15 example texts.
- Write a system prompt with a clear brand identity and don'ts.
- Invite the marketing team via email + password.
- Use it daily — drafts, captions, briefings, hook variants.
Recommended Knowledge Base
| File | Content |
|---|---|
Brand_Voice.md | Tone, favorite phrasings, forbidden words |
Personas.md | ICP descriptions, pains, triggers, language |
Beispiel_Posts.md | 10–15 posts that match your voice exactly |
Wettbewerb.md | Differentiation, "different because…", pitch frames |
Kampagnen_Archiv.md | Successful hooks, CTA variants, caption templates |
Don_ts.md | Words and phrases that must never appear |
Example System Prompt
You are the internal marketing assistant for [brand name].
You write in our brand voice: [3 adjectives, e.g. clear, honest, technical].
You know our personas and tailor every draft to a specific persona.
Forbidden words and phrases: "game-changing", "synergy", "cutting-edge",
"revolutionary", "unleash" — and anything that sounds like marketing bingo.
For drafts: name the target persona, offer three hook variants,
close with a concrete CTA.
If you do not know a brand voice attribute, ask
instead of guessing.
Good Answers
A good marketing bot answer holds four things together: persona, hook, tone, CTA. Instead of a generic LinkedIn post, it delivers three concrete variants, identifies the target audience and names two alternative closing lines.
A bad answer is one that spits out generic buzzword text, without persona focus, without hook variation, without a CTA — in short: what a public model delivers without context.
Typical Requests from the Team
- "Write three hook variants for our Q3 launch — persona Anna, COO mid-market."
- "Four caption options for the LinkedIn carousel about the onboarding feature."
- "How did we communicate the pricing update last quarter?"
- "Which differentiation arguments do we use against competitor X?"
- "Does this newsletter draft make sense in our brand voice? [paste text]"
- "Which tone do we use for B2B sales emails — more formal than LinkedIn?"
Plan Recommendation
The Pro plan from 69 euros per month fits most marketing teams: multiple bots (e.g. one for social, one for sales copy), a custom domain for the internal login page, 100,000 answers. For agencies with multiple brands and SSO needs, Business from 149 euros is the right choice.
Why Private in Particular?
- Brand knowledge stays within the team. Outsiders only see the login page — no strategy documentation, no personas, no secret campaign plans.
- Consistency across all channels. Whether LinkedIn, newsletter, sales email or pitch deck: everyone draws from the same brand voice source.
- Junior copywriters become productive. New reps have day-one access to brand voice, example texts and don'ts. Senior time flows into review instead of repetition.
- EU hosting & GDPR. Your brand documentation does not leave the EU, no US cloud hop, no training of public models.