Brand voice that always lands — even in a rushed pitch.
A marketing bot with your brand knowledge: tone, personas, campaign briefs, competitive analyses, content routines. Drafts, captions, LinkedIn posts or pitch outlines come in your language — private, just for the team, never public.
Marketing doesn't scale with headcount
Brand voice drifts away
Everyone writes in their own style — three LinkedIn posts, three tones. Onboarding new copywriters takes weeks because the brand docs live "somewhere in a Drive folder".
ChatGPT sounds like LinkedIn bingo
Generic language models know neither your personas nor your tone. Drafts arrive with "game-changing", "synergy" and "cutting-edge" — and have to be de-cheesed by hand every time.
Repeated briefings, the same answers
"What was our position on DACH mid-market again?" "Which three personas did we define?" These questions come up in every campaign kickoff — and cost senior marketing time.
More impact per written word
Consistency on every channel
Drafts, captions, posts and explainer copy sound as if from one hand — because zep writes from your brand docs instead of from the public internet.
Briefings in minutes instead of hours
Instead of digging through last week's Slack threads: "zep, give me personas and top 3 hooks for DACH mid-market." The answer comes in 10 seconds with a source.
Junior copywriters become productive
New marketing reps have access to brand voice, sample copy, personas and don'ts from day one. Senior copywriters review instead of explaining every time.
What zep can do in a marketing team
Brand voice & tone
zep reads your brand style guide, sample copy and don'ts. Drafts come in your tone — not generic, but recognizable.
Personas & ICP knowledge
Who is your audience, what are their pains, triggers, language habits? zep remembers, instead of getting briefed from scratch each time.
Campaign briefs
Outlines for LinkedIn series, newsletter campaigns, launch posts — zep delivers structured drafts you only have to finalize.
Content routines & hooks
Recurring formats (hook library, caption templates, CTA variants) stay on call — senior knowledge becomes a database.
Competitor watching
Pitch frames, differentiation arguments, "we're different because…" — the answers about the competition are in the bot, not in a Drive folder dated 2024.
Private — just for the team
Outsiders see only a login page. Add members via email + password, legal disclaimer is one click at onboarding. EU hosting, DPA on request.
What marketing teams ask their bot
These questions come up in every marketing team — whether 5 or 50 people. zep answers them from your brand docs, in your language.
- What's our tone for B2B LinkedIn posts vs. the newsletter?
- Which three hooks worked best for our persona "Anna, COO mid-market"?
- Write me four caption variants for the launch post in our brand voice.
- Which words are banned in our brand language and why?
- What's our differentiation versus competitor X in the DACH market?
- How do we typically structure a LinkedIn carousel series?
- Which personas are priority in Q3 and what is their top pain?
Your brand knowledge becomes a bot
You don't have to write anything new. zep reads your style guide, your persona docs and your top posts — and writes in your style from day one.
Import brand docs
Style guide, personas, sample posts, newsletter archive. PDF, Notion or Markdown — zep consolidates.
Refine the tone
You give zep 10 to 15 sample answers that show how you write. The model adapts your style — and reproduces it recognizably.
Set the bot to private
Private mode on in the "Access" tab. Invite the marketing team by email; outsiders see only the login page with your branding.
Use it daily
Briefings, drafts, caption variants, pitch outlines. zep becomes the first stop before every writing slot. Adjustments to the knowledge base can be made anytime.
Common questions from marketing teams
Does the bot really recognize our brand voice?
Yes, with the right setup. zep reads your style guide AND at least 10 to 15 examples of how you actually write — not just theory. The model adapts sentence rhythm, favorite phrases, banned words. You maintain corrections anytime.
Is our brand knowledge used for other models?
No. Your content is used only for your bots — not to train public models, not for other customers. EU hosting, DPA on request. Private mode ensures no external end users chat along either.
Can the bot create images or graphics?
In the standard setup zep is a language bot — drafts, captions, outlines, hooks. Image generation is optional via coding-bot profiles or the upcoming multi-modal extension; many marketing teams combine zep with Midjourney or Canva.
What if our brand voice changes?
You update the knowledge base — new sample copy, new don'ts. Within minutes the bot picks up the new tone. Versioning is possible on the Pro plan.
Which plan fits a marketing team?
Pro from 69 euros per month is common: multiple bots (marketing, social, sales), custom domain, 100,000 answers. Larger teams or agencies with sub-brands use Business with white-label and SSO.
Brand voice that everyone on the team nails.
Try zep for 14 days as a private marketing bot. Maintain knowledge once, drafts in your style — from day one.